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INSIGHTS


The Ideal Worker: How to Get Beyond Fake Stories
How do we recognize false or unhelpful stories and start telling ourselves a different story?

Arielle Gorin
Jun 9, 20222 min read


Can Keeping a Journal Make You a Better Leader?
Structured reflection is a powerful problem-solving tool both for CEOs and the organizations they lead.

Arielle Gorin
May 26, 20222 min read


The Answer to Ancestor Trouble
Families benefit from understanding and reckoning with difficult pasts rather than suppressing them.

Arielle Gorin
Mar 24, 20222 min read


Shaping the Future by Merging Old and New
Innovation does not happen in a vacuum, and is rarely created from scratch.

Arielle Gorin
Mar 17, 20221 min read


Together Apart: Using Narrative to Reinforce Culture, At Home or In the Office
In an era of remote or hybrid work, organizational narrative is the key to building a resilient and sustainable culture.

Arielle Gorin
Nov 17, 20216 min read


Storytelling Through Architecture: Lessons for Nonprofits
See how nonprofits of any size can leverage the immersive power of their physical spaces to communicate mission, values, and vision.

Administrator
Nov 10, 20211 min read


Stories That Work: How Strategic Narratives Can Transform Purpose, Brand, and Reputation
See what three leading brands gained by tapping into the power of their own strategic narrative—and what another one lost when it did not.

John Seaman, Arielle Gorin
Sep 8, 20216 min read


The Stories We Tell
A recent piece in the Atlantic by Kaitlyn Tiffany tells not one but several stories about Eastman Kodak: of the author's personal...

Arielle Gorin
Jun 17, 20211 min read


Organizational History: A Creative Act
Writing history is a creative enterprise. Historians must choose when to begin and end the story, what details to include or exclude,...

Arielle Gorin
May 12, 20212 min read


What It Means to Confront a Difficult Past
A recent New York Times guest essay by Planned Parenthood Federation of America president Alexis McGill Johnson explained how the group...

Arielle Gorin
Apr 28, 20211 min read


What's Your Story?
Storytelling is all the rage these days. In a world that is swimming in content, more and more organizations have begun using stories to...

John Seaman
Sep 4, 20196 min read


Memories of the Game
It’s baseball season again, and that got me to thinking about fandom. Why do we support one team and not another, and why so passionately...

John Seaman
Apr 10, 20193 min read
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